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Aligning Strategy and Sales is like the missing piece to forge a new kind of weapon in the arsenal of our managers. It has full of insights and very sound pieces of advice that traverse not only sales and strategy but also people management. The insights not only work for those who are on sales but for those who are in customer service.Written by one of the esteemed Harvard Business School professor Frank Cespedes, this book is not like the other business books on sale. It is well-written and well-researched piece of work.
I highly recommend this book as a source of new ideas in management.
