Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne

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For as long as I can remember, my environment has been teaching me that if I want to stand out and be recognized as an individual I have to set myself apart and be different in a positive way. Along my journey, I picked up the idea that I need to be competitive or else I will succumb forever into a state of oblivion or worse into a debilitating state not worthy of anyone's attention.

Of course, most if not all business have the same orientation. Many organizations are driven to be competitive especially in capitalistic economies. If you are strong you'll win but if you are weak you'll die. For as long as our society measures the success of companies as compared to others performance, competition shall remain relevant. However, sometimes you get tired of the ordinary discourses of competition.

This book offers another way of looking at strategy. For me, blue ocean strategy is another way for companies to outperform (compete with) others in a whole new level. Instead of being reactive to what other companies are doing, a company adopting blue ocean strategy focuses on creating value innovation. The book has multitude of examples and good ideas on how companies can adopt this mindset. In a very simple way this means wowing you existing customers plus others who don't care with your product.

I have read the expanded edition of this book and the edition itself is an example of the renewal idea espoused in the last chapters. This book brings fresh perspectives for those who are engaged in a militaristic view of competition.

Will I recommend this book? Yes because I am tired of the normal Company A vs. Company B type of games within the bloody red pool of competition. I think I am ready to swim to a fresh blue ocean.