Money Anxiety by Dan Geller

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This book gives a fresh perspective on how we look at our economy from the behavioral economics perspective. At first I thought that this book would focus on how money anxiety affects every day people. I realized however that the subject of the book is wide and encompass business, finance, economy as well as politics.

The author Dan Geller introduced a new concept called behavioralogy, specifically the Money Anxiety Index. Dan made the case that consumers in general are creating gaps between what they say in surveys and what they will actually do. Some people would say that their outlook in the economy was good but anxious enough to avoid making purchases and eventually to save more for future expenses.

The following are the things that I like about the book:
1. The author explained how he was able to gather his data. Since the book is introducing a new concept, it is highly important that readers should understand how he was able to come up with his findings.
2. The book was organized in a way that readers can follow the explanations properly.
3. The author made a sincere effort for the readers to grasp the concepts. The subject of economics is not
for everyone to appreciate (sadly) but the author explained the concepts in a simple way as possible.

The following are the things I think the book could have improved on: (By the way I received an advance review copy for this book so
some of this statements may have been acted upon)
1. There could be more illustrations for the concepts. While the ideas are well explained
it would help many readers to easily grasp the concepts.
2. Inject some humor. The concepts are serious and we don't want to bore our readers unecessarily. It would really help if the book is not just informative but at the same time fun to read.
3. The font and overall format of the book should look more professional. This book is more likely to benefit businessmen, finance professionals, and investors so we would want to give them something that would suit their taste. The look of the graphs should also be more professional looking.

Overall, I find this book to be highly informative. Although this is not the book that I would pick up to read during vacation, I would read this book for serious discussion of behavioral aspects of our economy. I highly recommend this book to businessmen, entrepreneurs, finance professionals, etc.